The societal marketing concept is
A)the moral principles and values that govern the actions and decisions of an entire group.
B)the recognition and respect of diversity in the marketplace regardless of your personal beliefs.
C)actively trying to understand customer needs and satisfying them, while simultaneously satisfying the firm's goals.
D)seeking greater influence about the quality of products and the amount of information received from sellers.
E)the view that an organization should satisfy the needs of consumers in a way that provides for society's well-being.

Question

Quizplus · Accepted Answer

The societal marketing concept focuses on an organization not only satisfying the needs of its consumers, but also doing so in a way that provides for society's well-being. It recognizes that a firm's activities have an impact not only on consumers, but on society as a whole. Therefore, the firm should take into account the societal implications of its actions and decisions in addition to traditional marketing concerns.

The Societal Marketing Concept Is