Customer experience refers to
A)preconceived expectations of how a given buying situation will unfold.
B)preconceived customer expectations in terms of a product's benefits and price.
C)knowledge a customer brings to a marketing encounter prior to making an exchange.
D)the internal response that customers have to all aspects of an organization and its offerings.
E)the activities in which a firm will participate in order to create a positive buying experience for the customer.

Question

Quizplus · Accepted Answer

Customer experience refers to the internal response that customers have to all aspects of an organization and its offerings. It involves the customer's perception of the interactions they have with the organization, the products or services they receive, and the overall satisfaction they have with the entire process.

Customer Experience Refers to