An organization that focuses its efforts on continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer values is said to
A)stress the societal marketing concept.
B)have a focus on macromarketing.
C)have a nonprofit orientation.
D)have a market orientation.
E)have a profit maximization orientation.

Question

Quizplus · Accepted Answer

An organization that focuses on continuously collecting information about customers' needs and competitors' capabilities and using this information to create customer value has a market orientation. This orientation is characterized by a focus on understanding customer needs and wants and using that knowledge to create products and services that meet those needs and provide value to the customer. This approach is essential for achieving customer satisfaction and building long-term customer relationships.

An Organization That Focuses Its Efforts on Continuously Collecting Information