Customer value refers to
A)the need of a customer to receive the highest quality product at the lowest possible price.
B)the degree to which a customer is willing to sacrifice quality for price.
C)the range of price (from lowest to highest) a customer will ultimately be willing to pay for a specific level of quality.
D)the potential long-term profits that can be generated by a single customer over time if a firm is able to keep him or her as a loyal customer.
E)the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.

Question

Quizplus · Accepted Answer

Customer value refers to the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. Customer value is not solely about price or sacrificing quality for price, but rather creating a package of benefits that meet the needs and desires of the targeted customers. Long-term profits can be a result of creating customer value, but it is not the definition of customer value itself.

Customer Value Refers to