Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread machines.The mixes are sold in 2-pound canisters for $14.99 plus postage.The products are only available through the mail.People learn about the product through word-of-mouth and through bread machine demonstrations the company's founder gives to groups in the area of Wisconsin where she lives.This is a description of the company's
A)action plan.
B)market segmentation strategy.
C)mission statement.
D)marketing mix.
E)target market.

Question

Quizplus · Accepted Answer

The description outlines the company's marketing mix, including product (bread mix for bread machines), price ($14.99 per 2-pound canister plus postage), promotion (word-of-mouth and demonstrations), and distribution channel (mail order only).

Jakubowski Farms Gourmet Bread Base Is the Brand Name for a Mix