The American Red Cross created a series of advertisements encouraging viewers to donate blood.After viewing the advertisement, Amanda went to the local Red Cross office and donated a pint of blood.Amanda returned home feeling happy that she had performed a good deed.Was this a marketing exchange?
A)Yes, because the Red Cross ran a formal advertisement
B)Yes, because the donated blood was exchanged for a feeling of satisfaction
C)No, because the Red Cross is a non-profit organization
D)No, because no money was exchanged
E)No, because the Red Cross did not provide Amanda with a product

Question

Quizplus · Accepted Answer

This is a marketing exchange because the Red Cross ran an advertisement to encourage Amanda to donate blood, and in return, Amanda gave the Red Cross her blood, which she exchanged for a feeling of satisfaction. While the Red Cross is a non-profit organization and no money was exchanged, the exchange of blood for a feeling of satisfaction still constitutes a marketing exchange.

The American Red Cross Created a Series of Advertisements Encouraging