The two central concerns of marketing are
A)establishing market share and making profits.
B)holding down costs and increasing profits.
C)finding customers and making profits.
D)discovering and satisfying needs.
E)discovering new products and bringing them to the marketplace.

Question

Quizplus · Accepted Answer

The central concerns of marketing are discovering and satisfying needs. By discovering needs, marketers can find the right target audience and create products and services that meet their needs. By satisfying needs, marketers can build customer loyalty and ultimately make profits. Establishing market share, holding down costs, and finding customers are all important aspects of marketing, but they are secondary to the overarching goal of discovering and satisfying needs. Discovering new products and bringing them to the marketplace can be a part of this process, but it is not the central concern of marketing.

The Two Central Concerns of Marketing Are