Amy is an avid mystery reader and has decided to purchase a mystery book for her best friend.Since the two friends enjoy the same types of mysteries, Amy knows exactly which book her friend would like.When Amy was scanning her memory for various mystery book options, she was engaged in
A)problem recognition.
B)an internal search.
C)an external search.
D)a purchase task.
E)the creation of an antecedent state.

Question

Quizplus · Accepted Answer

Amy is scanning her own memory for options, so she is conducting an internal search for information. This is the first stage of the consumer decision-making process, problem recognition, but since she already knows what book she wants to purchase, it is not accurate to say she is in this stage. Additionally, she has not yet made a purchase, so D is not the best choice. C is also not accurate because Amy is not seeking out information from external sources. E is not relevant to the situation.

Amy Is an Avid Mystery Reader and Has Decided to Purchase