When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer decision process?
A)purchase decision
B)alternative evaluation
C)information search
D)problem recognition
E)postpurchase behavior

Question

Quizplus · Accepted Answer

The student's statement about needing a car to get to class on time suggests that she has recognized a problem or need (problem recognition stage) that a car could help solve. It does not indicate that she has started searching for information about specific cars or evaluating alternatives, nor does it relate to post-purchase behavior.

When the Marketing Student Said, "It's Really Hard for Me