In marketing, advertisements or salespeople can activate a consumer's decision process by
A)creating a sense of fear or guilt.
B)coercing a customer to buy one brand over another by implied threat.
C)promising product attributes that exceed the actual product potential.
D)showing the shortcomings of competing (or currently owned) products.
E)shifting the consumer's focus from one subject to another.

Question

Quizplus · Accepted Answer

Showing the shortcomings of competing (or currently owned) products can activate a consumer's decision process by creating a sense of dissatisfaction with the current product and a desire for a better alternative.

In Marketing, Advertisements or Salespeople Can Activate a Consumer's Decision