Perceiving a difference between a person's ideal and actual situations big enough to trigger a decision is called
A)problem recognition.
B)alternative evaluation.
C)cognitive dissonance.
D)routine response behavior.
E)postpurchase behavior.

Question

Quizplus · Accepted Answer

Perceiving a difference between a person's ideal and actual situations is the definition of problem recognition. This triggers a decision-making process where the person seeks solutions to alleviate the problem. The other options listed are different stages in the consumer decision-making process, but they do not directly relate to the definition provided.

Perceiving a Difference Between a Person's Ideal and Actual Situations