Commercialization is the stage in the new-product processes
A)that positions and launched a new product in full-scale production and sales.
B)during which the firm performs its final evaluations of the new-product.
C)when sales forecasts are compared to actual first year sales figures.
D)when advertising campaigns are launched and released to the general public to create brand awareness.
E)at which the product receives the greatest revenue per unit since people are curious and willing to purchase a "new" product at a higher price.

Question

Quizplus · Accepted Answer

Commercialization is the stage in the new-product processes that positions and launches a new product in full-scale production and sales. It is the stage where the company introduces the product to the market and starts making it available to consumers for purchase.

Commercialization Is the Stage in the New-Product Processes