Kroger required that Birdseye pay $15,000 to get its new frozen stir-fry vegetable mix placed in the freezers of Kroger supermarkets.This payment is an example of a
A)retail goodwill fee.
B)bribe.
C)product support fee.
D)slotting fee.
E)product development fee.

Question

Quizplus · Accepted Answer

The payment required by Kroger in order for Birdseye to have their new product placed in their supermarket freezers is an example of a slotting fee. Slotting fees are a common practice in the retail industry where manufacturers pay a fee to retailers for the right to have their products placed on their shelves or in their freezers.

Kroger Required That Birdseye Pay $15,000 to Get Its New