When audiences are allowed to preview actual movies such as Pretty Woman and National Treasure: Book of Secrets before they are released to the general public, it is a part of the __________ stage of the new-product process.
A)market testing
B)business analysis
C)commercialization
D)screening and evaluation
E)concept testing

Question

Quizplus · Accepted Answer

This is a clear example of market testing, where the product (movie) is made available to a select group (audience) to gather feedback and assess their interest before releasing it to the general public.

When Audiences Are Allowed to Preview Actual Movies Such as Pretty