The new-product process an organization goes through to identify business opportunities and convert them to a salable good or service contains
A)three main steps: research, produce, and distribute.
B)four distinct steps: research, evaluate, produce, and distribute.
C)five key phases ranging from idea generation to creating the first prototype.
D)seven stages from new product strategy development to commercialization.
E)three phases: planning, implementation, and control.

Question

Quizplus · Accepted Answer

The new-product process typically involves seven stages, including new product strategy development, idea generation, screening and evaluation, business analysis, development, testing, and commercialization.

The New-Product Process an Organization Goes Through to Identify Business