Question 1

One reason products fail is that although most major corporations use a formal decision making process, occasionally they will "skip" a step or stage (with disastrous results).This is why many firms have a __________ to ensure that one step is completed before the next begins.

Accepted Answer

A gate is a formal checkpoint in a decision-making process where each step has to be completed and approved before moving to the next one. This ensures that no steps are missed or skipped, and the process is followed correctly.

Question 2

Which of the following is an example of an organizational problem that can cause a new product failure?

Accepted Answer

Not listening to the voice of the consumer is a major organizational problem that can lead to new product failure. This is because the success of a new product largely depends on whether it meets the needs and wants of the target market. If the organization does not take into account the feedback and preferences of the consumers, the product is likely to fail. A lack of consumer research and analysis can result in the development of products that do not solve any real problem or provide any significant benefit to the customers.

Question 3

Microsoft, introduced its Zune player a few years after Apple launched its iPod and other competitors offered new MP3 players.The primary reason for the product's failure to meet expectations was due in great part to

Accepted Answer

The answer of Microsoft, introduced its Zune player a few...

Question 4

226 Thirsty Dog! (a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for your dog) might have been a great product, but competition over shelf space is fierce and the product could not generate enough sales per square foot demanded by the retailer.The makers of this product had

Accepted Answer

The product's failure to generate enough sales can be attributed to the challenge of accessing buyers at an economical cost, as well as intense competition for limited shelf space. The other options, such as poor product quality, an insignificant point of difference, incomplete market and product protocol, or poor execution of the marketing mix, are not explicitly mentioned as factors contributing to the product's failure.

Question 5

If you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen, which marketing metric would be best?

Accepted Answer

Unit sales by city and month would provide the most specific and relevant data to identify which cities have weak sales of sunscreen. Market share, past sales, current sales, and sales forecasts could also be useful in combination with this metric, but they are not as targeted. Customer psychographics and production costs are not relevant to identifying weak sales of sunscreen in specific cities.

Question 6

One major organizational problem is the failure to learn from past mistakes.The easiest lessons learned are from "intelligent failures." Intelligent failures are

Accepted Answer

Intelligent failures are mistakes that occur early in the process and provide immediate understanding of customers' true needs and wants, making them easy to learn from. The other options do not accurately describe intelligent failures.

Question 7

Which of the following statements regarding product failures is most accurate?

Accepted Answer

Product failures can occur due to factors both within the organization (such as poor execution of the marketing mix) and from external factors (such as changes in consumer preferences or new competitive offerings). It is important to analyze and address both types of factors in order to prevent future product failures. Choices A, B, and E are not accurate or complete statements about product failures, and choice C suggests that listening to consumers is typically unreliable, which is not true.

Question 8

FIGURE 10-6 
-In the Marketing dashboards shown in Figure 10-5 above, "green" indicates an annual growth rate that is greater than 10%; "orange" signifies an annual growth rate of between 0%-10%; and "red" represents a decline or negative annual growth rate.If an organization's 2010 sales for entire U.S.were $50 million and its 2009 U.S.sales were $30 million, what is the annual % sales change?

Accepted Answer

Annual % sales change = ((2010 sales - 2009 sales) / 2009 sales) x 100%
= ((50-30)/30) x 100%
= 20/3 x 100%
= 6.67 x 100%
= 667/10
= 66.7%
Since 66.7% is greater than 10%, it falls under the "green" category which represents an annual growth rate that is greater than 10%. Therefore, the answer is E - 150%.

Question 9

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's room.Although a clever idea, it failed because of

Accepted Answer

The answer of OUT! International's Hey! There's A Monster In...

Question 10

The seven stages an organization goes through to identify business opportunities and convert them to a salable product or service is referred to as the __________.

Accepted Answer

The seven stages described are part of the new-product process, which involves identifying, evaluating, and developing new product ideas into salable products or services. The other options listed do not encompass all seven stages of the process.

Question 11

After Microsoft launched its Xbox 360 video-game console, millions began to experience the "red ring of death." The problem: The consoles' microprocessors ran too hot, causing them to "pop off" their motherboards.This cost the company not only in money to extend its product warranty, but a huge portion of future sales, and market share to Sony and Nintendo.This failure was due to

Accepted Answer

The issue with the Xbox 360 was poor product quality, as the microprocessors running too hot caused a significant problem for users. This led to financial losses and loss of market share to competitors.

Question 12

A major reason for poorly conceived product getting into the marketplace and ultimately failing is marketing managers

Accepted Answer

Marketing managers may be under pressure from top management to release products quickly, without adequate planning and resources to support the physical product. This can result in poorly conceived products that ultimately fail in the marketplace.

Question 13

One of the eight primary reasons for product failure is __________.

Accepted Answer

The answer of One of the eight primary reasons for...

Question 14

225 Who wouldn't want to eat Garlic Cake? Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but somehow the company forgot to tell this to potential consumers.This product failure demonstrates

Accepted Answer

The answer of 225 Who wouldn't want to eat Garlic...

Question 15

The new-product process an organization goes through to identify business opportunities and convert them to a salable good or service contains

Accepted Answer

The new-product process typically involves seven stages, including new product strategy development, idea generation, screening and evaluation, business analysis, development, testing, and commercialization.

Question 16

Which of the following is an example of an organizational problem that can cause a new product failure?

Accepted Answer

Not learning critical takeaway lessons from past failures can lead to repeating the same mistakes, which is a common organizational problem that can cause new product failures.

Question 17

One reason products fail is that product managers may believe they "know better" than their customers or feel that

Accepted Answer

If product managers believe they know better than their customers, they may forego the expense of conducting market research to inform product development decisions. This can result in a product that doesn't meet the customer's needs and ultimately fails in the market.

Question 18

The new-product process refers to

Accepted Answer

The new-product process involves seven stages that an organization follows to identify business opportunities and convert them into a marketable product or service.

Question 19

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning.Once areas of shortfalls are identified, the first step market research would take would be to determine _________.

Accepted Answer

Before deciding on any changes, market research would first need to determine whether the problem is internal or external. This will help identify the root cause of the shortfall and guide the appropriate course of action. Options such as changing the promotional strategy or dropping the product/market can only be considered once the underlying issue has been identified. The accuracy of the evaluation processes and budget considerations can also be addressed once the cause of the problem has been determined.

Question 20

One of the organizational reasons for new product failure is "groupthink." This occurs when

Accepted Answer

Groupthink occurs when there is a strong desire for conformity within a group, leading to individuals suppressing their doubts, concerns, or criticisms about an idea or decision. This is often caused by a fear of being ostracized or viewed as disloyal to the group. In the context of new product development, groupthink can prevent dissenting voices from being heard or ideas from being fully explored, leading to flawed decision-making and ultimately, product failure.

Quiz 10: Developing New Products and Services

One reason products fail is that although most major corporations use a formal decision making process, occasionally they will "skip" a step or stage (with disastrous results) .This is why many firms have a __________ to ensure that one step is completed before the next begins.

Which of the following is an example of an organizational problem that can cause a new product failure?

Microsoft, introduced its Zune player a few years after Apple launched its iPod and other competitors offered new MP3 players.The primary reason for the product's failure to meet expectations was due in great part to

If you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen, which marketing metric would be best?

One major organizational problem is the failure to learn from past mistakes.The easiest lessons learned are from "intelligent failures." Intelligent failures are

Which of the following statements regarding product failures is most accurate?

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's room.Although a clever idea, it failed because of

The seven stages an organization goes through to identify business opportunities and convert them to a salable product or service is referred to as the __________.

A major reason for poorly conceived product getting into the marketplace and ultimately failing is marketing managers

One of the eight primary reasons for product failure is __________.

225 Who wouldn't want to eat Garlic Cake? Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but somehow the company forgot to tell this to potential consumers.This product failure demonstrates

The new-product process an organization goes through to identify business opportunities and convert them to a salable good or service contains

Which of the following is an example of an organizational problem that can cause a new product failure?

One reason products fail is that product managers may believe they "know better" than their customers or feel that

The new-product process refers to

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning.Once areas of shortfalls are identified, the first step market research would take would be to determine _________.

One of the organizational reasons for new product failure is "groupthink." This occurs when