After Microsoft launched its Xbox 360 video-game console, millions began to experience the "red ring of death." The problem: The consoles' microprocessors ran too hot, causing them to "pop off" their motherboards.This cost the company not only in money to extend its product warranty, but a huge portion of future sales, and market share to Sony and Nintendo.This failure was due to
A)not satisfying customer needs on critical factors.
B)poor product quality.
C)an insignificant point of difference.
D)incomplete market and product protocol.
E)too little market attractiveness.

Question

Quizplus · Accepted Answer

The issue with the Xbox 360 was poor product quality, as the microprocessors running too hot caused a significant problem for users. This led to financial losses and loss of market share to competitors.

After Microsoft Launched Its Xbox 360 Video-Game Console, Millions Began