If you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen, which marketing metric would be best?
A)A good marketing dashboard would use every metric possible.
B)Metrics using market share, past sales, current sales, and sales forecasts for the following year.
C)Metrics using unit sales for this year and last year, by month, by city.
D)Metrics which use customer psychographics.
E)Metrics using production costs.

Question

Quizplus · Accepted Answer

Unit sales by city and month would provide the most specific and relevant data to identify which cities have weak sales of sunscreen. Market share, past sales, current sales, and sales forecasts could also be useful in combination with this metric, but they are not as targeted. Customer psychographics and production costs are not relevant to identifying weak sales of sunscreen in specific cities.

If You Are Using a Marketing Dashboard to Discover Which