One reason products fail is that although most major corporations use a formal decision making process, occasionally they will "skip" a step or stage (with disastrous results) .This is why many firms have a __________ to ensure that one step is completed before the next begins.
A) litmus test
B) gate
C) trial
D) mock jury
E) panel of judges
Correct Answer:
Verified
Q216: Protocol refers to
A)the standardized procedures followed by
Q217: poor execution of the marketing mix, and
Q218: One of the eight primary reasons for
Q219: what the product will be and can
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