Yield management pricing refers to
A) controlling the production of goods based upon seasonal demand.
B) deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
C) deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that the strategy will yield a large portion of the competitor's market share.
D) offering significant price discounts to wholesalers who agree to purchase products in advance for a period of a year or more at a time.
E) charging different prices to maximize revenue for a set amount of capacity at any given time.
Correct Answer:
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