When Dell sells various laptops it also includes software as part of the package.This is an example of
A)price lining.
B)loss-leader pricing.
C)customary pricing.
D)prestige pricing.
E)bundle pricing.

Question

Quizplus · Accepted Answer

This scenario refers to bundle pricing, where multiple products or services are packaged together and sold at a discounted rate as one package. Dell is including software as a value-added item in their laptop package, and is offering it at a lower price than if the customer were to purchase the laptop and software separately.

When Dell Sells Various Laptops It Also Includes Software as Part