deliberately adjusting the composition and features of the product to achieve the target price to consumers, is referred to as _________.
A)cost-sensitivity pricing
B)cost-plus percentage-of-cost pricing
C)target pricing
D)cost-plus fixed-fee pricing
E)customer dominated pricing

Question

Quizplus · Accepted Answer

Target pricing involves adjusting the composition of the product to achieve a desired price point for consumers. Cost-sensitivity pricing refers to adjusting prices based on consumer sensitivity to price changes; cost-plus percentage-of-cost pricing involves adding a markup percentage to the total cost of a product; cost-plus fixed-fee pricing involves adding a fixed fee on top of the total cost of a product. Customer-dominated pricing is not a commonly used pricing strategy.

Deliberately Adjusting the Composition and Features of the Product to Achieve