Identify the true statement of customer relationship management from the following.
A) It enhances customer loyalty due to pricing and product service offerings that meet current customer needs.
B) It increases marketing costs because direct mail, follow-up, and other customer recruitment activities are increased.
C) It decreases return on investment (ROI) because marketing fails to target specific customer needs.
D) It increases the need to obtain new customers through marketing because current customers are not aware of offerings.

Question

Quizplus · Accepted Answer

Direct benefits of going above customer expectations include elevated profitability due to increased sales, customer referrals, and longer customer retention during life cycle.

Identify the True Statement of Customer Relationship Management from the Following