What is customer alchemy?
A) Converting customers from platinum to gold
B) Increasing the data collection from only platinum and gold customers
C) Increasing the sales made to good customers
D) Converting customers who are loyal to other retailers
E) Listening to customers and altering loyalty programs to better satisfy their needs

Question

Quizplus · Accepted Answer

Customer alchemy refers to the process of increasing the sales made to good customers by enhancing their value and engagement with the brand.

What Is Customer Alchemy