All of the following are criterion used for selecting target market segments except which?
A) compatibility with the organization's objectives and resources
B) market size
C) simplicity and cost of assigning potential buyers to segments
D) competitive position
E) cost of reaching the segment

Question

Quizplus · Accepted Answer

Simplicity and cost of assigning potential buyers to segments is not a criterion for selecting target market segments; it is more related to the process of segmenting the market itself.

All of the Following Are Criterion Used for Selecting Target