Figure 8-6
-Figure 8-6 shows the market-product grid for a Wendy's restaurant next to a large urban university campus. The best way to describe how the student market is segmented is
A) whether the student is a faculty or staff member.
B) whether the student lives near the campus or far away.
C) whether the student has the disposable income to eat at Wendy's.
D) combining where the student lives, if on campus, or what time the student commutes.
E) the meals eaten at the Wendy's restaurant.

Question

Figure 8-6
-Figure 8-6 shows the market-product grid for a Wendy's restaurant next to a large urban university campus. The best way to describe how the student market is segmented is
A) whether the student is a faculty or staff member. 
B) whether the student lives near the campus or far away. 
C) whether the student has the disposable income to eat at Wendy's. 
D) combining where the student lives, if on campus, or what time the student commutes. 
E) the meals eaten at the Wendy's restaurant.

Quizplus · Accepted Answer

Combining where the student lives, if on campus, or what time the student commutes, is the best way to describe how the student market is segmented.

Figure 8-6 -Figure 8-6 Shows the Market-Product Grid for a Wendy's Restaurant