Figure 8-6
-Figure 8-6 shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The meal occasion (product grouping) that comprises the largest product grouping is
A) breakfast.
B) lunch.
C) between-meal snack.
D) dinner.
E) after-dinner snack.

Question

Figure 8-6
-Figure 8-6 shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The meal occasion (product grouping) that comprises the largest product grouping is
A) breakfast. 
B) lunch. 
C) between-meal snack. 
D) dinner. 
E) after-dinner snack.

Quizplus · Accepted Answer

Lunch is typically the largest meal occasion for restaurants, especially in urban areas with a high density of students and professionals, making it the largest product grouping.

Figure 8-6 -Figure 8-6 Shows the Market-Product Grid for a Wendy's Restaurant