During the business analysis stage of the new product development process, GoPro considers the likelihood of ________, especially when introducing new, less expensive products like Hero Session that may hurt existing product sales.
A) protocols
B) failure fees
C) slotting fees
D) cannibalism
E) market testing

Question

Quizplus · Accepted Answer

Cannibalism refers to the potential reduction in sales of a company's existing products due to the introduction of a new product. GoPro considers this risk when launching new products like the Hero Session.

During the Business Analysis Stage of the New Product Development