Which of the following statements about test marketing is most accurate?
A) Test marketing is less common for consumer packaged goods compared with other types of products.
B) Test marketing is a risk-free way to expose potential customers to new products.
C) The three main kinds of test markets are standard, controlled, and simulated.
D) Simulated test markets are most likely to alert competitors to a firm's plans.
E) Standard test markets are the least expensive and fastest type.

Question

Quizplus · Accepted Answer

Test marketing typically involves standard, controlled, and simulated test markets, which are the three main types used to evaluate new products before a full-scale launch.

Which of the Following Statements About Test Marketing Is Most