During which stage of the new-product process are audiences allowed to preview actual movies like Deadpool or The Jungle Book (a sneak preview)so that changes might be made before they are released to the general public?
A) market testing
B) business analysis
C) commercialization
D) screening and evaluation
E) concept testing

Question

Quizplus · Accepted Answer

Market testing involves exposing the actual product to prospective consumers under realistic purchase conditions to see if they will buy. Sneak previews of movies are a form of market testing to gather audience reactions and make necessary changes before the official release.

During Which Stage of the New-Product Process Are Audiences Allowed