Commercialization refers to
A)the point at which a new product has diffused throughout the marketplace.
B)the introduction of an offering to sequential geographic areas of the United States.
C)exposing actual products to prospective consumers under realistic purchase conditions.
D)the stage of the new-product process that positions and launches a new product in full-scale production and sales.
E)the point where new-product concepts are transformed into prototypes.

Question

Quizplus · Accepted Answer

Commercialization refers to the stage in the new-product process where the product is launched in full-scale production and sales. This involves positioning the product in the market, developing a marketing strategy, and exposing the product to potential consumers under realistic purchase conditions.

Commercialization Refers to