Which approach will best serve the customers' information needs and motivate them to purchase the brand?
A) inside-out
B) outside-in
C) top-down
D) bottom-up
E) combination

Question

Quizplus · Accepted Answer

The outside-in approach focuses on understanding the customers' needs and preferences first, and then tailoring the brand's messaging and offerings accordingly. This approach is more customer-centric and is likely to result in better engagement and sales.

Which Approach Will Best Serve the Customers' Information Needs and Motivate