Today,consumers are not only passive receivers of marcom messages,but are often active participants in the marcom process due to _____.
A) economic advances
B) technological developments
C) increases in the use of sales promotion
D) changes in demographics
E) expansion of advertising agency services

Question

Quizplus · Accepted Answer

Technological developments have empowered consumers to actively participate in the marcom process through social media, online reviews, forums, and blogs. They can share their opinions, experiences, and feedback with a vast audience, influencing the brand image and reputation. Therefore, consumers are no longer passive receivers but active contributors to the marcom process. The other options do not provide a satisfactory explanation for the given statement.

Today,consumers Are Not Only Passive Receivers of Marcom Messages,but Are