Which of the following is NOT a key feature of IMC?
A) The customer represents the starting point for all marketing communications activities.
B) Brand managers and their agencies should be amenable to using various marketing communication tools.
C) Multiple messages must speak with a single voice.
D) The ultimate goal is to influence brand awareness and enhance consumer attitudes toward the brand.
E) Build relationships.

Question

Quizplus · Accepted Answer

While goal of IMC is to enhance consumer attitudes and build brand awareness, it is not the ultimate goal of IMC. The ultimate goal is to positively impact business outcomes such as sales and profitability.

Which of the Following Is NOT a Key Feature of IMC