A target market is:
A)one or more specific groups of existing and potential consumers toward which a marketer directs its marketing efforts.
B)the one specific group of potential consumers on which an organization concentrates its marketing efforts.
C)the distribution chain by which products reach consumers.
D)a means of communication between buyers and sellers.

Question

Quizplus · Accepted Answer

A target market can be formally defined as the specific group of existing and potential consumers to which marketers direct their marketing efforts.

A Target Market Is