After an assessment of needs, a marketing manager must:
A)develop a marketing strategy.
B)manage the marketing mix.
C)create a macromarketing program.
D)design a micromarketing program.

Question

Quizplus · Accepted Answer

The marketing process involves (1) identifying consumer needs, (2) managing the marketing mix to meet these needs, and (3) realizing profits, or in the case of non-profits, securing revenues or providing services to those in need.

After an Assessment of Needs, a Marketing Manager Must