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Simulated Test Markets Are

Question 83

Multiple Choice

Simulated test markets are:


A) contrived environments that mimic real-life situations.
B) large samples of respondents that voluntarily complete questionnaires on a regular basis.
C) hybrids of primary and secondary research conducted by a research company, spreading the cost across many clients to reduce the price.
D) obtained by watching how people behave, either in person or by using a machine to record events.

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