A new exploratory research technique that monitors online consumer conversations on social networks, blogs, and forums is called social _____.
A)responding
B)listening
C)media research
D)grouping

Question

Quizplus · Accepted Answer

The growth in social media and its ability to influence consumers has given rise to a new exploratory research technique, social listening, which monitors online consumer conversations on social media sites such as social networks, blogs, and forums.

A New Exploratory Research Technique That Monitors Online Consumer Conversations