Canadian Tire is introducing a new range of barbecues.It may throw in some freebies with the new barbecue models.The retail chain wants to know about changes in consumer behaviour to determine reactions to its new barbecue range and freebies over time.Which of the following techniques should Canadian Tire use to measure such changes over time?
A)test market
B)survey
C)experiment
D)observational research

Question

Quizplus · Accepted Answer

Canadian Tire will use experiment research.Experiments are the third quantitative research approach used in market research.It involves measuring changes in consumer behaviour over time to determine reactions to new-product introductions or new promotional offers.

Canadian Tire Is Introducing a New Range of Barbecues