Y-can is marketed as the energetic drink for those with a youthful attitude to life.This is an example of _____.
A)geographics
B)demographics
C)psychographics
D)ethnographics

Question

Quizplus · Accepted Answer

Y-can's customers differ significantly from others in terms of their attitudes.Psychographics is one of the most difficult variables to identify for marketers.It involves understanding consumer attitudes to life, their personalities, general interests, opinions, and activities.

Y-Can Is Marketed as the Energetic Drink for Those with a Youthful