A marketing manager and his team use visual representation to understand how products or product groups are positioned within a category to consumers.These representations are referred to as _____.
A)market maps
B)perceptual maps
C)strategy maps
D)product representations

Question

Quizplus · Accepted Answer

Positioning maps, also known as perceptual maps, are visual representations of how products or product groups are positioned within a category to consumers/customers.

A Marketing Manager and His Team Use Visual Representation to Understand