Gordon & Brothers Ltd., a watch manufacturing company, decides that it wants to establish the impression of its new range of watches in consumers' minds as a classic must-have for any occasion.This is referred to as _____.
A)product positioning
B)niche marketing
C)positioning map
D)product repositioning

Question

Quizplus · Accepted Answer

This is an example of product positioning.Product positioning refers to the impression of the product you want to establish in consumers' minds relative to their needs and also in contrast to the competition.