Question 1

Marketers use YouTube to upload videos that are:

Accepted Answer

Marketers use YouTube to upload videos that are designed to go viral.

Question 2

Which characteristics assist YouTube videos to go viral?

Accepted Answer

Viral videos are a carefully orchestrated approach that involves creating catchy content that is often humorous.

Question 3

What are some of the mobile marketing best practices? Give an example.

Accepted Answer

The answer of What are some of the mobile marketing...

Question 4

Many social media platforms offer businesses analytics to help measure success.What is the advantage of third-party analytics programs?

Accepted Answer

Third-party analytics platforms offer many of the same tools available through the social media platforms.The key difference is the ability for users to combine data from across multiple platforms for a more detailed understanding of what is working and what is not.

Question 5

Regarding social media, which of the following is one of the "best practices" recommended to companies:

Accepted Answer

It is critical that social media marketers set clearly defined and measurable objectives.One of the greatest benefits of social media marketing is the ability to track and measure results.

Question 6

Charles is looking to engage with others as he is finishing his college degree and is job hunting.What social network would be the best for him to connect with?

Accepted Answer

LinkedIn is a freemium business networking social media site for professionals that was launched in 2003.This is a great network for students and professionals.

Question 7

List four types of social media marketing tools.Show how your favourite brand uses each of these tools.

Accepted Answer

The answer of List four types of social media marketing...

Question 8

Discuss how LinkedIn can be used effectively by both businesses and recent graduates.

Accepted Answer

The answer of Discuss how LinkedIn can be used effectively...

Question 9

What advantages does Twitter have?

Accepted Answer

Twitter has the advantage of speed with which people can scan updates and decide whether they warrant additional reading.

Question 10

Describe the online marketing tools that are commonly used by business.Provide good examples of usage.

Accepted Answer

The answer of Describe the online marketing tools that are...

Question 11

How can LinkedIn be used as a successful marketing tool in the business to business market?

Accepted Answer

LinkedIn is used by organizations to profile their expertise and to target individual, companies, and sectors that may be interested their services.

Question 12

Ryan is planning on using social media marketing to connect with potential customers and create long-term engagement.He should

Accepted Answer

Social media platforms all have somewhat distinct user groups and relative strengths.A good social media marketing program will match strengths to the company requirements and the target market.

Question 13

Discuss showrooming and give an example?

Accepted Answer

The answer of Discuss showrooming and give an example?...

Question 14

Instagram is:

Accepted Answer

Instagram is the largest photo-sharing site with over 500 million active users.

Question 15

Pinterest is:

Accepted Answer

Pinterest is a free virtual bookmarking and content-sharing social network that was launched in 2010.

Question 16

YouTube is owned by which digital media giant?

Accepted Answer

Google purchased YouTube in 2006.

Question 17

Twitter was launched in 2006 as a _______.

Accepted Answer

Twitter was launched in 2006 as a free social media site for individual and organizations to post and receive short newsworthy text updates.

Question 18

Charles has just got a new job as a social media marketer.He is looking at a variety of social media tools.The company deals with products that need a visual component on the net.What tool should Charles suggest to his boss?

Accepted Answer

Instagram is a relatively new platform but is quickly being recognized by marketers as an essential tool to share visual content.Estimates suggest that 60% of brands in Canada use Instagram.

Question 19

What is the first question that marketers must ask as they start the process of building social media programs into their marketing initiatives?

Accepted Answer

The first question that needs to be asked is: What are the guidelines and social media policies? See Figure 13-6.

Question 20

What is social media marketing?

Accepted Answer

The answer of What is social media marketing?...

Quiz 13: Digital Marketing Communications