Question 1

Which of the following is true of the wireless code?

Accepted Answer

Is a mandatory code of conduct for all wireless service providers.It ensures that wireless contracts are easy to understand.

Question 2

"Epicurious" is popular with their consumers because they also have a _____.

Accepted Answer

"Epicurious" also has a very popular mobile app for those who love to cook and need information at their fingertips.

Question 3

Starbucks wants to create some new sales promotions.In the sales promotion space, mobile marketers can use what kind of mobile messaging?

Accepted Answer

In the sales promotion space, mobile marketers can use mobile messaging, text message alerts, app applications, mobile loyalty car storage and various mobile downloads.

Question 4

Helga is responsible for identifying the right app needed to connect with the consumers and inform them about her company's product.Which of the following apps are created specifically to be hosted and run on a mobile device?

Accepted Answer

Native apps are created specifically to be hosted and run on a mobile device.

Question 5

Websites such as "Epicurious" also need to have mobile devices that have _____.

Accepted Answer

Mobile devices need to be able to be pinched and have the ability to zoom in and out.

Question 6

Since 2014, the number of apps available on all platforms has increased dramatically.Over the same time period

Accepted Answer

In 2014, the average Canadian consumer had 26 apps on their phone.That has dropped in 2016 to 18 apps.

Question 7

_____ is the two-way radio communication between smartphones that can transfer images, documents, or monetary transactions when the two devices touch or are within a few inches of each other.

Accepted Answer

Near field communications is the two-way radio communication between smartphones and smartphone-type devices that can transfer images, documents, or monetary transactions when the two way devices touch or are within a few inches of each other.

Question 8

_______ regulates in the mobile space.

Accepted Answer

CTRC and the MMA have additional regulations and codes of conduct to protect consumers and to help standardize the industry.

Question 9

Of the following, the most popular app in Canada is ______.

Accepted Answer

The most popular app in Canada is the weather app at 71%.

Question 10

_____ regulates the wireless code in mobile marketing.

Accepted Answer

In mobile marketing, the CRTC regulates the Wireless code.

Question 11

What do marketers need to consider when they are designing e-mails?

Accepted Answer

Marketers must consider that an e-mail may be viewed on a desktop, a laptop, a tablet, or a cell phone.

Question 12

Mobile marketing is a large part of "Epicurious's" business strategy.What are the reasons why they would want to use a variety of mobile marketing platforms?

Accepted Answer

Consumer brand attitudes improve when mobile marketing is used to send reminder, deliver offers, or provide free useful tools such as apps, organizers, shopping list, or calendars.

Question 13

Salesforce, the world's leader in customer relationship management tools launched its Salesforce1 Customer Platform so that business customers can _____.

Accepted Answer

Salesforce, the world's leader in customer relationship management tools launched its Salesforce1 Customer Platform so that business customers can access data, and communicate on the go to better connect with their customers.

Question 14

Alison is in the second largest Canadian mobile demographic.What age would she be?

Accepted Answer

See the chart Canadian mobile demographic breakdown.The largest group is aged 35-54 with the 18-34 group slightly smaller.

Question 15

Mobile applications (apps) are:

Accepted Answer

Mobile applications are software programs designed for mobile devices.

Question 16

Mobile marketing tools assist marketers to create ______.

Accepted Answer

Mobile marketing provides marketers with a platform for one-to-one personalized communications where targeting can be more precise.

Question 17

Matrix 2D Barcodes refers to:

Accepted Answer

Matrix 2D Barcode is a two-dimensional square or rectangular response code that, when scanned by a mobile barcode reader provides additional information.

Question 18

Bluetooth technology refers to.

Accepted Answer

Bluetooth technology refers to the use of low-power radio waves that wirelessly transfer text, images, and audio or video data through a local hotspot to Bluetooth-enabled and activated devices.

Question 19

During the holidays Hudson Bay teamed up with Calvin Klein to and used QR codes to make holiday shopping easier for commuters.Where would be the best place to put the posters exhibiting the QR codes?

Accepted Answer

Shops may use colourful oversized posts complete with images of toys that had their own scannable QR codes where commuters were invited to scan the codes to purchase toys that would be delivered to their homes.

Question 20

Advertising that renders on mobile devices is a small but growing area of mobile marketing.It can help build _____.

Accepted Answer

Advertising that renders on mobile devices is a small but rapidly growing areas of mobile marketing.It can help build brand awareness and positive interaction with brands.

Quiz 13: Digital Marketing Communications