In terms of the GE grid,a product that is sold in an attractive market and represents a strong product for the company would be similar to a _____ in the BCG matrix.
A) Dog
B) Question mark
C) Category killer
D) Star
E) Cash cow

Question

Quizplus · Accepted Answer

A product that is sold in an attractive market and represents a strong product for the company is likely to have high market share and high growth potential. This characteristics corresponds to a "Star" in the BCG matrix, which is a product with high market growth rate and high relative market share. Stars require investment to maintain their growth and market share, but they have potential to become cash cows in the future.

In Terms of the GE Grid,a Product That Is Sold