Whenever a firm declines to introduce a potential new product,it is accepting a(n):
A) Opportunity risk
B) Investment risk
C) Product risk
D) Commodity risk
E) Market risk

Question

Quizplus · Accepted Answer

Opportunity risk refers to the potential loss or missed gain from an opportunity not taken, such as the decision not to introduce a new product. This could mean missing out on potential profits and market share.

Whenever a Firm Declines to Introduce a Potential New Product,it