A composite measure of the potential for sales and profits in a particular market segment is:
A) A first-mover advantage
B) Business strength
C) Market attractiveness
D) Primary demand
E) Secondary demand

Question

Quizplus · Accepted Answer

Market attractiveness combines factors such as market size, growth rate, competition, and profit potential to determine the potential for sales and profits in a particular market segment. It is a composite measure that allows businesses to assess the potential of a market segment before entering it. The other choices are not appropriate as they do not specifically measure the potential for sales and profits in a market segment.

A Composite Measure of the Potential for Sales and Profits