An effort by firms to manage the key word content of their web pages and the number of external links to their site on other sites in order to come up on the first page of searches is:
A) Search engine marketing
B) Affiliate marketing
C) Pay per click advertising
D) Search engine optimization
E) Interactive advertising

Question

Quizplus · Accepted Answer

The effort described in the question is commonly referred to as search engine optimization (SEO). SEO involves optimizing website content and structure to improve search engine rankings and visibility. This is achieved through various techniques, such as keyword research and optimization, link building, and technical optimization. Option A (search engine marketing) refers more broadly to any marketing activities carried out through search engines, including both paid and organic search. Option B (affiliate marketing) and E (interactive advertising) are not directly related to SEO. Option C (pay-per-click advertising) refers specifically to paid search advertising, which can be used in conjunction with SEO but is not the same thing.

An Effort by Firms to Manage the Key Word Content