A product's position is determined by:
A) What needs the product should meet
B) Desired outcomes for specific communications
C) How the customer chooses to interact and buy from the organization,
D) The buyer's evaluation of the product along every dimension relative to all other offerings
E) Exploring different possible solutions to a problem buyers are facing

Question

Quizplus · Accepted Answer

The product's position is determined by how the buyer evaluates it relative to all other offerings along various dimensions. This process is known as positioning. The other options are relevant factors in marketing but do not directly relate to a product's position.

A Product's Position Is Determined By