Advertising:
A) Is nonpersonal, one-way communication
B) Involves listening to and learning from the customer
C) Provides us the strategic framework for understanding how to create customer dialogue
D) Segments and profiles the market
E) Aims to meet the product requirements of the buyer

Question

Quizplus · Accepted Answer

Advertising is typically nonpersonal and one-way communication, as it involves delivering a message to a broad audience without direct interaction or feedback from the customer.